Who we are
We’re Lucas Cotelle and Helwane Naouz, the team behind LH Solutions LLC. We’ve spent the last five years launching, operating, and scaling e-commerce brands across multiple markets. Today, from Dubai, we help founders turn ideas into durable businesses—combining hands-on execution with clear coaching so your team learns the playbooks as we go.
What we do
Our work spans the full lifecycle of a DTC brand:
A-to-Z brand setup: supplier research, product selection, packaging guidance, store build (Shopify), payments & logistics, legal pages, and CX foundations.
Performance marketing: TikTok & Facebook campaigns built for ROAS and cashflow, from pixel setup and tracking hygiene to creative testing and scaling frameworks.
Operational excellence: simple dashboards, clear KPIs, and weekly reviews so you always know what’s working and what to fix next.
How we work
- Discovery – You email us your goals and constraints.
Audit & plan – We map the fastest route to launch or scale.
Build – We implement, integrate, and prepare you to operate.
Launch & learn – We test, measure, and iterate quickly.
Scale – We push winners while protecting margin and cashflow.
Why we do it
We genuinely enjoy helping people and sharing knowledge. The most rewarding work for us is building alongside founders—teaching the methods, documenting the playbooks, and leaving teams stronger than we found them.
Getting started
All engagements are price on request. Send us a short email about your brand and goals: lucas.cotelle@orange.fr We’ll reply with next steps and a proposed plan.